Eyewear Concept

BeYu – #BEYOURSELF

You decide. You’re the trend. Your very own.

 

BeYu is all about developing yourself. No mindless copying of what’s supposedly fashionable somewhere in the world. Only you can be unique.

 

In times when having the courage to be yourself is far from easy, BeYu wants to make long-forgotten sayings like “Be true to yourself” an integral part of your life again. We create products that inspire you to experiment with – and embrace – every aspect of yourself. BeYu’s personality reflects all the current trends.

 

Every year BeYu launches over 120 new cosmetics products. The entire range is constantly being optimized in the eyes, lips, face, and nails categories and adapted to the latest market trends.

 

But BeYu offers more than just cosmetics. The colors, trends, and qualities of BeYu are also reflected in the eyewear collections developed in collaboration with our Italian design team. By combining the latest shapes and color trends, BeYu Eyewear manages to create collections in line with the motto #BEYOURSELF that highlight the personality and uniqueness of each individual glasses wearer. More than any other brand, BeYu concentrates on fashion lines that integrate the latest lifestyles and life philosophies. BeYu has an extraordinary feel for current and future styles.

 

BeYu Eyewear offers corrective glasses for kids, teens, and adults, and therefore creates a unique family concept. Instead of kids’ frames, teens can wear cool, fashionable frames that are also available to adults. Naturally, the frames are adapted to each age group and feature the same extreme wearing comfort that customers have come to expect from BeYu Eyewear.

 

But BeYu Eyewear is much more than just a strong brand. It’s not only a designer of frames but also a creator of complete looks. Together with cosmetics, BeYu designs daring color combinations that are also wearable. BeYu merges eyewear with cosmetics and knows precisely how the two fields work together. It’s a brand that’s known for its unique eye for detail.

 

You decide. You’re the trend. Your very own.

BeYu – #BEYOURSELF

 

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